Caua Luque
Video Editor Specialized in
DTC E-commerce
Crafting high-converting UGC, VSL & Motion Graphics that drive sales for leading DTC brands.
Video editor focused on content that performs
I'm Caua Luque, a video editor specialized in DTC e-commerce, creating UGC, VSL and motion graphics designed to capture attention and drive conversions.
My focus is combining clean editing, persuasive storytelling and performance-driven creative strategy to help brands communicate value and sell more effectively.
5+
Years of experience
100+
Projects delivered
DTC
Performance-focused niche
AI-Powered UGC Creation
A premium case study showing how AI-generated creator content can look authentic, cinematic, and commercially viable even when the client has limited product footage.
Format
UGC / AI
Delivery
Vertical Video
Outcome
100% AI Generated
Stack Used
Hybrid pipeline combining generation, synthesis, compositing, and refinement.
The Brief
Build creator-style content without relying on a real creator
The client needed authentic UGC-style content that felt native, human, and trustworthy, but had very limited product assets and no budget for a traditional creator production workflow.
Realism
Presenter had to feel truly human on camera.
Low Assets
Client had limited footage and visual resources.
Cost Efficiency
Needed a leaner alternative to creator hiring.
Creative Approach
“If the product footage does not exist yet, we design the experience around it and make the final video feel native from start to finish.”
AI Avatar Generation
Custom avatar workflow focused on believable facial motion and creator-style delivery.
Voice & Performance
Natural voice synthesis with human pacing, tone, and emotional nuance.
Scene Composition
AI-generated environments and framing built to feel organic and modern.
Product Integration
Real product shots blended with generated scenes for a polished final ad.
Final Outcome
The final piece delivered a believable creator-style ad while reducing dependence on live shoots, talent sourcing, and creator fees.
100%
AI workflow
$0
Creator cost
High
Authenticity
100% AI-Generated UGC Creators
Every ad below was produced end-to-end with AI. No cameras, no casting, no reshoots. The creators you see don't exist: face, voice, and scene are fully generated, then edited like a real performance ad. The result is authentic UGC-style content at a fraction of the cost, with the freedom to test the same script across multiple creators, hooks, and settings in days instead of weeks.
Script & Hook
Performance-driven scripts with hooks built to stop the scroll.
AI Creator Generation
Realistic AI presenters and scenes generated from scratch.
Voice & Lip Sync
Natural voice synthesis with human pacing and emotion.
Performance Edit
Captions, pacing and sound design tuned for conversion.
Blyss
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VitaCore
VitaCore
VitaCore
5 Surveys
Habit Nest
Habit Nest
Under Weather Pet
Blyss
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AI Animation & Ultra-Realistic Product Films
Beyond AI creators, I produce two other formats entirely with AI: stylized animation that would normally demand a full 3D team, and ultra-realistic satisfying product films with macro textures, physics and lighting indistinguishable from a real camera. Both are generated, composited and edited into scroll-stopping vertical ads without a single real shoot.
Days, Not Weeks
A full animated concept goes from idea to finished vertical video in days. No 3D pipeline, no render farm, no studio booking.
Fraction of the Cost
No animation team, no motion capture, no macro lenses or lighting rigs. AI replaces an entire production stack.
Unlimited Iteration
Change the scene, the style, the camera move or the product angle and regenerate. Testing creative directions is basically free.
AI Animation
Animated product storytelling with characters, physics and camera moves that would take an animation studio weeks. Concepts like exaggerated demos, playful worlds and impossible shots become real ads in a few days.
Ultra-Realistic Satisfying Films
High-retention satisfying B-roll: macro close-ups, foam, liquid and texture with photoreal lighting. The footage brands rely on to hook viewers in the first second, generated without cameras, products or a set.
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Campaign Performance Across Niches
How AI-first production solves the real bottlenecks of each industry: faster, cheaper, and fully adjustable.
Home Cleaning
UGC mopping videos meant paying a creator, shipping product and waiting days for footage. Too often the result didn't match the brief, forcing costly reshoots.
Hyper-realistic AI UGC that replicates what a real creator delivers, and often outperforms it. New videos are generated in minutes, and every detail (scene, pacing, presenter, product angle) can be adjusted on demand.
4.6x
ROAS
+170%
$115K
Revenue
in 60 days
3.4%
CTR
+88%
Wellness & Supplements
Showing what a supplement actually does inside the body usually requires complex, didactic animations that are expensive to produce from scratch and painfully slow to iterate.
AI-generated animation in multiple styles (3D, Pixar-style, 2D motion graphics and stylized anime) that explains how the product works in the body with clarity, building real trust in a product people take for their health.
5.1x
ROAS
+215%
$89K
Revenue
in 45 days
3.9%
Conversion
+135%
Fitness Equipment
High competition required standout creative that demonstrated product value in the first seconds, and traditional shoots couldn't keep up with the pace of testing.
AI-produced dynamic demos with before/after transformations, motion graphics and social proof elements, generating fresh variations of winning angles without a single new shoot.
3.9x
ROAS
+165%
$142K
Revenue
in 90 days
8.4%
Engagement
+205%
Featured Work
Highlights from 61+ projects across brands and categories.
Blyss
VitaCore
5 Surveys
Habit Nest
Under Weather Pet
XeroShoes
SimplyGood
Pumpkin
QuitVape
Truly
My Creative Process
Quality over quantity. Strategic editing that prioritizes performance and creative thinking over volume.
Discovery Call
30 minutesWe go through your brand, goals, audience and past performance. I review your current creative to understand what is working and what is not.
- ✓Brand understanding & positioning
- ✓Target audience analysis
- ✓Competitor creative research
- ✓Success metrics definition
Receive Materials
Same dayYou send the script, raw footage, product shots and brand assets. With AI production, even a brand with almost no footage can get a full campaign.
- ✓Script from your team
- ✓Raw footage or product shots
- ✓Brand guidelines & assets
- ✓Reference ads you like
Creative Production
1-3 days per videoEvery cut, transition and text overlay is chosen for performance. AI generation covers what does not exist yet, from creators to animated scenes.
- ✓Multiple hook variations
- ✓Pacing optimized for mobile
- ✓Captions & text overlays
- ✓Sound design and music
Delivery & Revisions
Unlimited revisionsYou get every format variation and we keep refining until the creative is ready to scale on paid traffic.
- ✓9:16 for Reels, TikTok, Stories
- ✓4:5 for feed placements
- ✓Multiple hook variations
- ✓Unlimited revisions
Average turnaround: 1 video per day for established clients with quality materials.
The more we work together, the more efficient I become with your brand's voice and style
Professional Tools & Software
Industry-standard tools + cutting-edge AI technology
Video Editing Tools
Premiere Pro
Video Editing
Primary editing suite
CapCut
Fast Edits
Quick social media edits
AI Tools
ElevenLabs
AI Voice
Voiceover generation
Claude AI
AI Assistant
Research & optimization
Seedance 2.5
AI Video
ByteDance video generation
Seedance 2.0
AI Video
ByteDance video generation
Nano Banana Pro
AI Image
Google image generation & editing
GPT Image 2
AI Image
OpenAI image generation
Suno AI
AI Music
AI music generation
ComfyUI
AI Models
Open-source AI workflows
Other Tools
After Effects
Motion Graphics
Advanced animations
DaVinci Resolve
Color Grading
Professional color correction
Photoshop
Graphics
Thumbnails & assets
Illustrator
Vector Graphics
Logo animations
Frame.io
Collaboration
Client review
Constantly exploring new tools and technologies to deliver better, faster and more premium creative results
Full Portfolio
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Trusted by DTC Brands
Video content delivered for e-commerce brands across cleaning, wellness, pet care, footwear and beauty.
61+
Projects delivered
10
Brands served
4.1x
Average ROAS
5+
Years experience
Blyss
Home Cleaning
VitaCore
Wellness & Supplements
Habit Nest
Fitness & Habits
5 Surveys
Rewards & Apps
Under Weather Pet
Pet Care
XeroShoes
Footwear
SimplyGood
Nutrition
Pumpkin
Pet Care
QuitVape
Health
Truly
Beauty & Skincare
Frequently Asked Questions
Everything you need to know before we start working together.
It depends on complexity and how well I know your brand. For new clients, 2 to 3 days per video. For established clients where I know the brand and you provide quality materials, I can deliver one high-quality video per day. AI production also removes the wait for shoots, so first drafts often land the same week.
Unlimited. We keep refining until the creative is ready to scale. Because most of the production is AI-based, changing a scene, a presenter or a hook does not mean reshooting anything.
Yes. I can work from your script or write it from scratch based on your offer, audience and what is already performing in your niche. Hook variations are always part of the delivery.
Ideally your script, raw footage, product shots and brand guidelines. If you have very little material, that is not a blocker: AI generation covers creators, scenes and product visuals that do not exist yet.
DTC e-commerce, with the most experience in home and cleaning, wellness and supplements, pet care, footwear and beauty. The common thread is performance creative for paid social.
9:16 for Reels, TikTok and Stories, and 4:5 for feed placements. Every project also comes with multiple hook variations so you can test properly.
In short form, yes for most viewers. Face, voice and scene are generated and then edited like a real performance ad, with natural pacing and delivery. You can judge for yourself in the AI UGC section above.
No serious editor can guarantee a specific ROAS, since results also depend on the offer, the product and media buying. What I guarantee is creative built on performance principles, delivered fast, with enough variations to find a winner.
Yes. AI production is where volume becomes realistic: the same script can be tested across multiple creators, hooks and settings in days instead of weeks.
Book a call. We go through your goals and current creative, and if I am not the right person for the project, I will tell you straight away.